Posts Tagged ‘public relations’

The Best Time of Day for Submitting a Press Release

Wednesday, February 10th, 2010
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Many of the lower-end press release distribution services are now allowing you to specify a distribution time. The large wire service providers have always allowed you to set the release time and time zone.  Your PR or marketing agency should be able to advise you on the best time for a release; but if you don’t have one here is some guidance?

Unless you are trying to stem a crisis or doing a timed product release that’s linked to an event, we have found 7:30am-8:00am in your “target timezone” to be the most effective.It’s early enough in the morning to comply with reporter deadlines yet late enough to catch editors after a cup of coffee. Releasing early in the morning will allow get you to the top of Inbox’s if you are pitching via email. It also gives the public relations agency the entire day to line up interviews with company executives, if requested.

Your “target timezone” can be different than where your business is actually located. If your company headquarters is in New York, but you primarily sell on the West Coast, a 7:30am PST release time would be best. Early morning distributions have given us the best pickup.Remember you always have the option to send releases to reporters “under embaro” which means you specify the date and time of the release in the future.  However, we find sending releases “under embargo” is not as effective as a timed morning distribution. Some editors and reporters also frown upon embargoed releases or they just simply forget about a release when it was sent to them days before.

For a press release distribution service consider Marketwire.com.Marketwire’s state-only distribution channels are excellent bargains if you only sell locally.And their SEO-enhanced options at $200 is highly-recommended as anchor-text links remain intact even in online news sites such as Google News and Yahoo! News. If you can’t afford Marketwire for a nationwide release, then use PRWeb at $80 if you’re really budget-limited, or the $200 PRWeb SEO-enhanced package with anchor text backlinks. However with the PRWeb package, you cannot choose your distribution time – the default is midnight.

 

 


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Dismissing The Old Perception of Public Relations

Wednesday, October 14th, 2009
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Public Relations is a practice that has not attracted a favourable reputation in the past. Because crisis communication is one of the main areas that public relations works in, the business is perceived to be a cover for dodgy dealing and unlawful business. There are so many benefits that a good public relations company can bring to an organisation, and crisis communication can be essential.

Many people view public relations as an arm of advertising. However, public relations does not involve paying the media for publicity. Third party endorsements is how public relations gains credibility. Whereas advertising involves paying for exposure in newspapers and on the TV, public relations get free coverage through issuing press releases and going on the actual television shows. However media relations is only one sector where public relations is used.

Investor relations is one of the most important aspects of public relations. Managing the relationship between the company and the people who invest financially in it is vital to maintain the company’s image and financial security. Making sure that shareholder and investor’s questions are answered, answering enquiries from organisations interested in the financial stability of the company and keeping an eye on legal matters that affect the shareholders are all part of investor relations.

Labour relations are also important especially in manufacture and heavy industry, to maintain a good working relationship between a company’s directors and its staff. The labour relations team will work with trade unions and other official labour representatives to prevent strikes, working disputes and to prevent bad publicity from these type of actions.

Public relations advises companies to build trust with their publics through acts of good will and philanthropy. Fun events, bonuses and awards are good for workers and shareholders whilst charitable work in the community surrounding the company builds trust with potential customers.

 


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