Every time I review a multilevel marketing program I always consider the same three things, product, company, and marketing materials. By using the same three criteria it enables me to make a relatively objective assessment of a MLM program.
I want to focus on the Ardyss brochures available to distributors as marketing materials in this article, so I’m going to be moving very quickly through my analysis of both the product and the company.
To start with there is not an Ardyss product, or a few, no there are lots of Ardyss products. They have three lines, their reshaping garments, their skin care products, and their health supplements.
A program with the number of options that Ardyss has is certainly good, but both health supplement and skin care are fiercely competitive industries. Unique is always best when looking at a product.
Now let’s get into the marketing materials, namely the Ardyss brochures. These brochures espouse the various benefits of a number of their products while containing an area that distributors can use to place their own contact information. They can even be put up on websites in digital formats like the pdf file.
With the impact the internet has had on the MLM industry the digital delivery of brochures can be highly effective, not to mention there is no money to be spent on printing hard copies or buying ink.
Testimonials are pretty popular because good ones can be so moving, but I do not like them. I have seen too many testimonials that were reused or obviously fabricated, and I am sure I am not the only one. This is why I prefer more informative materials like the Ardyss brochures. When I see a testimonial my inner cynic starts to scream.
In the end, success with a MLM Business depends on the marketing skills of the business owner. The Ardyss brochures are helpful, sure, but the only way to achieve real success is with a solid understanding of effective marketing. Knowing how to market well will give you the ability to turn any MLM product or program into a financial success.
Tags: ardyss, ardyss international, business opportunities, home business, mlm, mlm companies, network marketing, online business
